Reese Witherspoon says attention spans will “radically” reshape the business, Disney’s getting sued for clinging to Mickey, and Amazon’s coughing up $2.5B for dark-pattern Prime tricks.
At the Zurich Summit, the industry’s power brokers debated AI and indie survival, while Eline Van der Velden casually announced Hollywood’s first AI actress is about to sign with a real agent.
Across the platforms, Trump finally signed off on TikTok’s $14B split, MrBeast keeps building his own empire, and YouTube is testing AI DJs to narrate your playlists.
On the hardware front, DJI fired straight at Insta360 with its tiniest action cam yet, a 52g Nano you can clip to your hat or your dog.
And for this week’s Cut: Gucci drops a 30-minute Spike Jonze/Halina Reijn fashion epic with Demi Moore, Elliot Page, and a literal tiger at the dinner table.
Hollywood, tech, and fashion are all showing their teeth. Here’s what cut through.
Headlines at a Glance
Reese Witherspoon says Hollywood will “change radically” to meet shifting attention spans, warning “you’ve got to go where the audience is.”
Scrubs Reboot: Zach Braff, Donald Faison, Sarah Chalke, and most of the original gang reunited for a table read this week, officially setting the revival in motion.
Doesn’t need craft services, never shows up late to set and won’t throw a tantrum when the director asks for one more take.
Tilly Norwood the hyper-real AI actress created by Eline Van der Velden’s new talent studio Xicoia, is now in talks with major agencies about signing representation. Yes, actual agencies with human agents.
She’s (I guess?) set to become one of the first AI performers to sit on the same rosters as flesh-and-blood talent.
“When we first launched Tilly, people were like, ‘What’s that?’… now we’re going to be announcing which agency is going to be representing her in the next few months.”
Van der Velden was joined onstage by Verena Puhm, the former AI artist who now leads Luma AI’s Studio Dream Lab LA. Both painted a picture of an industry moving faster than it admits: In early 2025, studio execs were still brushing off AI. By spring, the same execs were calling back with projects.
AI is already inside the studio system, just under heavy NDA. Puhm said nearly every major company is experimenting with AI-assisted projects, even if they won’t talk about it publicly until “early next year.”
Investors: Oracle (Larry Ellison), Silver Lake, Abu Dhabi fund MGX, and Dell’s Michael Dell. Together they’ll control about 45%.
ByteDance: Keeps 19.9% of the new U.S. entity.
Other Investors: Existing backers retain 35%.
Fox Corp.: In talks to join the consortium. A second major media player circling TikTok after Ellison’s Skydance Media just scooped up Paramount.
Board: Seven members, six of them American.
Algorithm & Data: Controlled stateside. Oracle will manage U.S. user data on its cloud.
Security fears have driven this saga since Trump’s first term, when federal agencies banned TikTok citing potential Chinese government access to user data. TikTok has always denied the claim, but Congress passed a divest-or-ban law in 2024, and the Supreme Court upheld it this January. Trump has punted deadlines multiple times, but this time, the ink is dry.
The app will stay the same for now. No new downloads, no change to the feed or ad experience. But analysts warn of a “slight chance” a new U.S. TikTok app could roll out later, carrying over all user data.
The Osmo Nano weighs 52g, measures just 57×29×28mm, and magnetically clips onto hats, helmets, headbands. Even a dog collar. It’s waterproof to 10m, shoots 4K/60 (or 4K/120 slow-mo), and comes bundled with a Multifunctional Vision Dock that charges, transfers files at 600MB/s, and doubles as a remote with its own OLED screen.
The Nano is aimed right at Insta360’s turf. Less a spec race and more a Shenzhen showdown.
DJI, long dominant in drones, has been moving into Insta360’s action-cam niche, while Insta360 recently pushed into drones. The Nano itself borrows the modular design of Insta360’s Go series: the lens block detaches from the body, sticks magnetically to surfaces, and can be remotely monitored via the screen.
Perfect for odd angles, gym rigs, or street-lamp POV shots.
Image specs:
1/1.3-inch sensor + high-performance processor 13.5 stops of dynamic range, strong low-light via SuperNight mode
10-bit + D-Log M color for cinematic grading (a key edge over Insta360 Go Ultra)
143° ultra-wide FOV, HorizonBalancing, and RockSteady 3.0 stabilization
Also featuresgesture-based auto-recording (nod to start), pre-record buffer, horizontal/vertical flip, and direct dual-mic support via OsmoAudio. DJI also benefits from its widely adopted wireless mics, already the default for most YouTubers, giving it a serious accessories advantage.
Pricing:
$299 (64GB) or $329 (128GB) combos: includes dock, hat clip, lanyard, case, and ball-joint mount.
DJI is positioning the Osmo Nano less as a GoPro rival and more as a hands-free POV recorder for the TikTok/YouTube Shorts crowd.
A pro-grade cam you can literally forget you’re wearing.
Cut of the Week: Gucci “The Tiger”
Gucci dropped a surprise with The Tiger, a 30-minute short co-directed by Spike Jonze and Halina Reijn. Her follow-up to Babygirl and Jonze’s longest narrative project since Her twelve years ago.
The story centers on Barbara Gucci (played by Demi Moore), head of Gucci International, who gathers her children and a mysterious guest for her birthday dinner. Beneath the glamour, Barbara struggles to juggle her role as matriarch, and brand protector until the night unravels, exposing cracks in her carefully polished world.
The cast is stacked: Elliot Page, Edward Norton, Keke Palmer, Alia Shawkat, Ed Harris, Julianne Nicholson, Ronny Chieng, and model Alex Consani.
The film riffs on the question, “What would you do if you were in a room with a tiger?” both literally and metaphorically.
Shot by cinematographer Jasper Wolf, scored by Cristobal Tapia de Veer, and produced for Gucci’s La Famiglia line, The Tiger blends sci-fi tension, family drama, and surreal spectacle into something far beyond a fashion promo.
DJI’s answer to Insta360’s Go Ultra. A 52g wearable, modular action cam with a detachable magnetic lens, 4K/60 capture, 10-bit LOG, and a dock that doubles as charger, file transfer hub, and remote.
A plush, Grimes-voiced, cloud-connected companion that delivers fresh stories and guided play through voice interaction, a crisp speaker, and a modular voice box, designed for screen-free learning.
If you’re reading in the app, tap the little ❤️ so we know you’re out there :)
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