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Scott Alan Ross's avatar

I then turned my attention to EditDroid/SoundDroid. The situation here was a bit murkier as I reflected on what I knew of the origin story.

George’s vision was that Lucasfilm would develop a proprietary system for editing film, so he brought Ed Catmull over from the New York Institute of Technology, where they were doing groundbreaking work in computer graphics. Catmull recruited Ralph Guggenheim, and under Ralph’s direction, Lucasfilm created EditDroid.

EditDroid was a non-linear editing system based on SUN hardware coupled with a Pioneer laserdisc system. This system was light years ahead of the old way, where an editor had to go poking around in physical bins to look for the piece of celluloid they needed to edit into a scene.ix With EditDroid, an editor could access all footage instantaneously. All that was required was for the raw footage to be sent to L.A. and transferred to laser discs, which took a week or two.

When it was invented in 1984, this seemed revolutionary—and it was, for about a nanosecond. In 1988, I attended the National Association for Broadcasters (NAB) convention in Las Vegas. The NAB features the latest and greatest technological innovations, and that year, this new hotshot company was there, showing its wares: Avid Technology. I watched the demo with a mix of fascination and chagrin. The difference between our Droid system and Avid’s was that theirs ran on computer hard discs, not laser discs. This system cut out the middleman. The transfer could be done in-house and fast. This was so much easier and much more elegant.

I now had a decision to make. On my ride back, I went over the scenario. The EditDroid system had two advantages: It bore the George Lucas trademark, and the interface was designed by actual film editors, not computer techs, so it had the “feel” of a Steenbeck, traditional film-editing equipment. The downside, however, was there were hardly any takers.

Given what I’d seen at NAB, I concluded that EditDroid was a losing proposition, something I was sure Lucas would not want to hear. Then, I had a brainstorm. I saw how we might salvage EditDroid and create a win-win for everyone involved.

When I returned, I went to Norby. “These Avid guys are going to eat our shorts,” I told him. “This is a much, much more advanced technology, and it will work really well.” I paused and waited for this to sink in before I launched into the rest. “So now, we need to go to Avid and put together a deal with them for a co-venture.”

I saw astonishment register on his face, followed by skepticism.

“In return for a share of the profits, we would permit them to use the George Lucas brand, the EditDroid name,” I continued. “Their technology is great, but Avid is a new player in the market. Lucas’s name would give them instant street cred. In addition, we would also actively encourage all the great editors we’ve worked with, people like Walter Murch,x to provide testimonials, telling other editors how great the system is. This would be a win for everybody.”

This could work; I could feel it.

“Absolutely not,” was Norby’s immediate reply.

I went back to my office shaking my head, knowing this decision was going to come back to bite us. Sure enough, it did. Over the next few months, we watched Avid become accepted as the industry standard while EditDroid continued to lose money. It had become blindingly obvious that EditDroid was going nowhere and that I needed to shut it down. So, I did. A week later, however, I discovered that it was back up. The reason, I learned, was that George—with whom I never got to speak—had decided that EditDroid’s position in the marketplace was very important to him, and its failure was not something he could accept.

I decided to try again. I went back to Norby. “Let’s get back to Avid and put a deal together with them. If we use their tech, we can save the brand. It’s the only way to make this work.”

Again, he said, “Absolutely not.”

I was angry now and terribly frustrated. With regrets expressed to the employees, I closed EditDroid down again.

A week later, I discovered they’d all been hired back. Could it be that Norby wanted me to fail? Was he so desperate to do so that he was willing to allow EditDroid to continue to lose money?

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Shamir Allibhai's avatar

Some links people have shared with me:

A book about the history of EditDroid:

https://www.droidmaker.com/

And a documentary

https://www.youtube.com/watch?v=z99wO2utddo

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