Welcome to The Rough Cut

The Rough Cut is about the stories of the mavericks that shaped the video production industry and pulled it into the future. The indomitable ones, relentless and often irrational, that changed the trajectory for us all.

We go deep. Our long-form story—think of it as a magazine in your inbox—dives into the unexpected moments that changed the way we make and consume video.

Additionally: each week, we break down the trends, techniques, and shifts shaping production and post production.

This newsletter is only for video pros and their teammates.

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About Eddie AI

The Rough Cut is published by the team behind Eddie AI — the assistant video editor for pros, powered by AI. Eddie AI launched in October 2024, and was cofounded by a former filmmaker turned AI tech founder Shamir Allibhai and a top AI scientist Alex Terekhov.