The Rough Cut
Subscribe
Sign in
Home
Render Time
About
Latest
Top
Discussions
Jeffrey Katzenberg gave AI three years. Time’s up.
In 2023, the DreamWorks co-founder said AI would cut animation crews by 90%. Are we there yet?
Oct 4
7
1
1
September 2026
The algorithm gets final cut
YouTube now lets creators A/B test different edits of the same video. AMC wants to distribute indie films themselves and Vimeo On Demand just died.
Sep 27
6
Welcome to the infinity aisle
Criterion opens a shop, TIFF opens a market, and Avid put Media Composer in a browser tab..next to every other tab you’ve got open.
Sep 20
7
The future of video is boring
From color TVs and the summer of love to AI agents in Hall 14, why Amsterdam’s “boring” IBC is where the actual future of video is.
Sep 10
5
The action camera goes to war
GoPro suddenly looks like a very different company than it did just last week.
Sep 6
6
August 2026
Screen time is for other people’s kids
Even the tech billionaires don’t want their kids on screens.
Aug 29
6
Avid charges extra for bins
Editors are furious that a workflow they depended on for decades gets pushed deeper into Avid’s proprietary storage ecosystem.
Aug 23
9
RED’s RAW patent cracks in Japan as Eli Roth’s hand-drawn animation turns out to be AI
Every claim in this business survives until someone checks and this week, someone checked twice.
Aug 15
3
The Price and the Open Door: How a Hollywood Prince Infiltrated Amazon (And Built an Empire Before Burning It Down)
Inside Amazon’s strange experiment to reinvent Hollywood.
Aug 13
6
The $1M AI film festival
A next generation of filmmakers and the next generation of audiences just showed up in the same week and neither one looks anything like the industry…
Aug 7
6
July 2026
Death to Blu-ray
Thrift store shelves are emptying, and nobody’s coming to restock them. Here’s why the next few months matter more than the last two decades did for…
Jul 31
7
IMAX was never supposed to make movies
From a Montreal Fairground in the 60s to Nolan’s record breaking Odyssey. We dive into the world of IMAX.
Jul 24
8
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts